Viappiani.
Privacy Policy.
Privacy Policy
Last update: May 7, 2026
Thank you for your interest in the information on our website!
With the help of this Privacy Policy we would like to inform the users of our website about the type, scope and purpose of the personal data processed. Personal data in this context is all information that can be used to personally identify you as a user of our website (theoretically in an alternative way or by linking various data), including your IP address. Information that is stored in cookies is generally not or only in exceptional cases personally identifiable; however, cookies are covered by specific regulations that makes the permissibility of the use of cookies dependent on their purpose to a large extent on the active consent of the user.
In a general section of this Privacy Policy, we provide you with information on data protection, which generally applies to our processing of data, including data collection on our website. In particular, you as a data subject will be informed about the rights to which you are entitled.
The terms used in our Privacy Policy and our data protection practice are based on the provisions of the EU General Data Protection Regulation ("GDPR") and other relevant national legal provisions.
Controller according to the GDPR
Viappiani Printing S.r.l.
Via Cassanese, 206
20054 Segrate
Italy
e: viappiani@viappiani.it
t: +39 0270 10 11 12
Data Protection Coordinator: Mr. Stefano Cuttitta
Data collection on our website
On the one hand, personal data is collected from you when you expressly communicate such data to us, on the other hand, data, especially technical data, is automatically collected when you visit our website. Some of this data is collected to ensure that our website functions without errors. Other data may be used for analysis purposes. However, you can use our website without a need to provide personal information.
Technologies on our website
Cookies and Local Storage
We use cookies to make our website as user-friendly and functional as possible for you. Some of these cookies are stored on the device you use to access the site.
Cookies are small packages of data that are exchanged between your browser and our web server whenever you visit our website. They do not cause any damage and are used solely to recognise website visitors. Cookies can only store information provided by your browser. Cookies cannot execute code and cannot be used to access your terminal device.
The next time you access our website using the same device, the information stored in the cookies can then either be sent back to us (first-party cookie) or to a web application of third party to whom the cookie belongs (third-party cookie). The information that is stored and sent back allows each web application to recognise that you have already accessed and visited the website using the browser on your device.
Cookies contain the following information:
- Cookie name
- Name of the server from which the cookie originates
- Cookie ID number
- An expiry date, after which the cookie will be automatically deleted
We classify cookies in the following categories depending on their purpose and function:
- Technically necessary cookies, to ensure the technical operation and basic functions of our website.
- Statistics cookies, to understand how visitors interact with our website on an anonymous basis.
- Marketing cookies, to provide targeted promotional and marketing activities.
- Unclassified cookies, which we classify together with individual providers.
Depending on the storage period, we also divide cookies into session and persistent cookies. The legal basis for technically necessary cookies is our legitimate interest in fault-free operation. Statistics and marketing cookies are subject to your consent.
You can also set your browser so that no cookies are stored generally or so that you are asked before cookies are accepted. Please note that a general deactivation of cookies may lead to functional restrictions on our website.
On our website, we also use local storage functions (local data). Data may be stored locally in your browser cache beyond browser closure, unless deleted.
Hosting
In the context of hosting our website, all data that arises in connection with the operation and use of the website is processed. This includes content data, usage data, communication data, and technical data required for secure operation.
The storage and processing of this data is necessary to enable access to the website, ensure stability and security, and technically optimize the website.
To provide our online presence, we use external hosting providers and process data in accordance with legal requirements and contractual data processing agreements.
Google Ads
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (parent company Google LLC, USA). Purpose: Personalized advertising, conversion tracking, remarketing, and campaign performance measurement. Legal basis: Consent.
More information:
- https://policies.google.com/privacy
- https://business.safety.google/privacy/
- https://business.safety.google/adsprocessorterms/
Google Ads is used to measure campaign performance (conversion tracking) and to reach users again in a targeted manner (remarketing/retargeting). We only receive statistical reports.
Google Analytics
We use Google Analytics to analyze user behavior and optimize our website. Google Analytics may use cookies and local storage. We use IP anonymization by default.
Data categories include IP address (shortened), website visit details, device/browser information, and usage events.
Legal basis: Consent.
Recorded events may include page views, click path, first visit, visited pages, session start, interaction events, downloads, ad clicks, video interactions, and internal search queries.
Additional technical information may include approximate location, date/time, abbreviated IP, browser and device details, provider, and referrer URL.
Google Analytics User-ID Dataview may be used to analyze assigned IDs in logged-in sessions and cross-device reports.
Google Fonts
We use Google Fonts to display fonts consistently. Your browser connects to Google servers to retrieve fonts, and technical data such as IP address, language, browser version, and resolution may be processed.
Google Maps
We use Google Maps to display geographic information. Calling Google Maps establishes a connection to Google servers and may process IP address, usage data, and cookies.
Google may set the NID cookie and process map usage data. We have no influence on Google's specific processing operations.
Google Marketing Platform / Google Ad Manager
We use Google Marketing services for personalized advertising, remarketing, conversion tracking, and campaign performance measurement.
Processing may include pseudonymous identifiers and cookies to measure effectiveness and target relevant campaigns.
Google Optimize
We use Google Optimize to improve website content and functionality through statistical testing and optimization.
Google reCAPTCHA
We use Google reCAPTCHA to protect forms against abuse and spam. This may involve processing technical data such as IP address, browser and device information, and interaction signals.
Google Tag Manager
We use Google Tag Manager to manage website tags and scripts. The service itself is used as a technical deployment layer.
Google Translate
We use Google Translate to support multilingual accessibility of our content.
Contact
When you contact us (for example via forms or email), personal data provided by you is processed solely for handling and responding to your request, based on legal grounds such as pre-contractual necessity and legitimate interest.
Personal data from contact inquiries is stored only for as long as necessary for processing and legal retention duties.
Server-Logfiles
When you visit our website, server log files are automatically generated and may include IP address, date/time of request, requested resource, browser type/version, operating system, referrer URL, and host name.
Server log data is processed for technical operation, security, and error analysis.
SSL Encryption
We use SSL/TLS encryption and appropriate technical and organizational measures to protect personal data against unauthorized access, loss, alteration, and misuse.
Targeting with Google Analytics
We may use analytics-based audience segments to deliver more relevant campaigns and evaluate website performance.
Webcare
We use Webcare by DataReporter GmbH for consent management. The tool stores user consent decisions and helps ensure cookies and external tools are only activated according to user choices.
General information on data protection
Personal data
Personal data is information that can be assigned to you individually, such as name, address, email, phone number, and similar identifying information.
Legal basis for processing personal data
- Consent (Art. 6 para. 1 lit. a GDPR)
- Contract and pre-contractual measures (Art. 6 para. 1 lit. b GDPR)
- Legal obligation (Art. 6 para. 1 lit. c GDPR)
- Vital interests (Art. 6 para. 1 lit. d GDPR)
- Legitimate interests (Art. 6 para. 1 lit. f GDPR)
Transfer of personal data
We transfer personal data only where legally permitted and required for contractual, legal, consent-based, or legitimate-interest purposes.
Cooperation with processors
We carefully select service providers and, where applicable, process data under data processing agreements pursuant to Art. 28 GDPR.
Transfer to third countries
Data transfers to third countries occur only in accordance with GDPR requirements, adequacy decisions, and/or suitable safeguards.
Data transfer to the U.S.
Where relevant, we rely on the EU-U.S. Data Privacy Framework and other valid legal transfer mechanisms.
We explicitly note that transfers to US entities not covered by the Data Privacy Framework may involve legal and technical risks described by EU authorities and case law.
Storage periods in general
Personal data is stored only as long as necessary for the processing purpose, legal retention obligations, and possible legal defense requirements.
Storage periods in particular
For specific tools and cookies, retention periods may vary and are documented in the corresponding policy/tool details.
Rights of data subjects
Data subjects have the right to access, rectification, deletion, restriction, portability, objection, withdrawal of consent, and complaint with a supervisory authority, in accordance with applicable law (including GDPR Arts. 15-21 and 77).
In accordance with Art. 7 para. 3 GDPR, consent may be withdrawn at any time with effect for the future.
Supervisory authority
Garante per la protezione dei dati personali
Piazza di Monte Citorio, 121, 00186 Roma, Italia
Tel.: +39 06 69677 1
garante@garanteprivacy.it
Assertion of rights
To exercise your rights, contact us at viappiani@viappiani.it.
Segrate, on May 7, 2026